Digital Account Supervisor
September 2015 - November 2016
From coordinating influencer programs to training top-tier customers in digital media, this role afforded the opportunity to shine the light on food and companion animals while elevating the narrative around consumer and agricultural relationships for one brand - Elanco.
Through this role, Brooke played a significant role in launching a global brand web presence, composing social media copy for various global audiences and managing on-location programs: photoshoots, trainings, et al.
Digital Content Group Supervisor
Charleston | Orwig
August 2014 - August 2015
What began as an opportunity to join the team as a social media strategist quickly evolved into an opportunity to earn new business and lead a robust team of community managers who created unique, authentic social presences for highly-regulated brands in the agriculture and food industries.
The common thread between brands and consumers is relationships. Nurturing those relationships with a transparent brand voice while establishing a foundation of brand advocates who can create original content and help tell the brands stories was a significant responsibility of this role.
Brooke served as the lead community manager for Smithfield Foods, which is the largest hog producer in the world. Additionally, she lead the Bayer CropScience blogger influencer, as well as social strategy for Innovative Vector Control Consortium (IVCC), Illinois Soybean Association, Dairyland Seed and others.
Social Media Manager
Luquire George Andrews
Charlotte, North Carolina
April 2013 - August 2014
As the community manager for National Gypsum, the North Carolina Department of Commerce, North Carolina Division of Tourism, Film and Sports Development, and lead strategist for all online sweepstakes, Brooke curated original content aligning with her diversified brand portfolio.
While developing and implementing social strategy for local, state and national clients, this role served as an educator for marketing managers. Additionally, Brooke honed digital copywriting abilities. Read as: if you can make drywall interesting – you can make anything interesting.
Travel Writer and Social Media Manager
Oklahoma City, Oklahoma
September 2011 - March 2013
Every once in a while a job comes around solidifying your career path. For Brooke, this was her position as travel writer and social media manager for Chickasaw Country. Through Koch Communication, Brooke served as guest, liaison and advocate to festivals and events as the voice – and face – of Chickasaw Country.
Her passion for rural Oklahoma’s economic development and tourism was a catalyst for establishing and cultivating relationships with business owners, city leadership and regional media. During Chickasaw Country’s infancy, Brooke established the Chickasaw Country voice and tone, created original content, and launched all social media properties.
Her efforts earned the prestigious 2013 Oklahoma Red Bud for Social Media Campaign, 2013 U.S. Travel Association Destiny Award for Best Use of Social Media Platform and 2012 PRSA Upper Case for Social Media Project accolades.
Director of Promotions
Oklahoma Pork Council
Oklahoma City, Oklahoma
February 2010 - August 2011
As the Director of Promotions, Brooke established social media properties garnering statewide print, web and television earned media. This, partnered with her responsibilities as media buyer, event planner and graphic designer served as a catalyst of brand awareness to Oklahoma's pork producers. Additionally, she unknowingly fell head over heels for digital media.
For Brooke, the biggest takeaway from this position was to juggle – efficiently – many moving pieces. From managing a large budget to rebranding the organization to redesigning the bi-monthly member magazine, she learned to manage projects, coordinate with a hands-on board, and network professionally.
Personal Branding and Social Media Guest Lecturer
University of Southern Mississippi
Social Media and Producer Organizations Guest Lecturer
University of Georgia, ALDR 7350
November 2010, 2011
Operation Main Street Certified Presenter
Grassroots industry image enhancement program
March 2010 - August 2011
Social Media from a Producer’s Perspective
2011 Oklahoma Pork Congress
Advocating Away from the Farm
2015 AgChat National Collegiate Conference
January 2015, April 2016
Photography for Digital Platforms
AgChat Foundation National Conference
Understanding Agricultural Issues by way of Social Media
Texas A&M University
The Ins and Outs of Social Media
Texas A&M University
Social Media Training
Oklahoma Farm Bureau Board of Directors
Social Branding for Small Business
Oklahoma Farm Bureau
Utilizing Social Media in Job Search Guest Lecturer
Oklahoma State University
Utilizing Social Media in Small Business
The American Subcontractors Association of Oklahoma