National Agricultural Communicators of Tomorrow is the leading collegiate organization in developing and strengthening agricultural communication students through professional growth opportunities and educational programs. At the 2015 Ag Media Summit, NACT recognized Brooke as a distinguished alumnus for her collegiate ACT accomplishments and outstanding performance as a professional in the agricultural communications industry.
Each year, My Community Manager recognizes excellence within the social media community, specifically on Community Manager Appreciation day.
It’s easy to be funny when you’re a brand like Taco Bell. It’s much harder when you’re working with a client that isn’t traditionally sexy. Brooke may not always have the most glamorous clients, but she always finds a way to make her messages smart, funny and engaging. That’s not always easy to do in the agriculture industry. She deserves all the +1s and upvotes for her recent work with Smithfield.
2014 Mercury Award for Niche Marketing
North Carolina Beer Month earned the prestigious 2014 Mercury Award for Niche Marketing from the U.S. Travel Association’s National Council of State Tourism Directors. The Mercury Awards recognize state tourism offices for “creative accomplishment in state destination marketing and promotion,” with only one state tourism office winning in each category.
LGA's digital team collaborated with the North Carolina Division of Tourism, Film and Sports Development, Development Counsellors International (DCI) and the North Carolina Craft Brewers Guild to launch the inaugural North Carolina Beer Month in April 2013.
PRSA Silver Anvil Award of Excellence in Integrated Communications
Non-Packaged Goods and Marketing Consumer Products: Non-Packaged Goods categories
The Ask for PURPLE campaign included a new logo, tagline, website, media relations, celebrity spokesperson, social media, product placement on the DIY Network and advertising. The goal was to educate consumers on the many benefits of PURPLE, and ultimately, to convince those who are building or remodeling homes ask for PURPLE from their builders or home improvement stores.
In 2013, The U.S. Travel Association awarded the Chickasaw Nation for excellence in social media platforms via Chickasaw Country.
Featuring a travel writer with a unique background and a broad skill-set, the online community explored venues, attractions and festivals with its travel guide, Brooke (Clay) Haney. Brooke was tasked with launching a custom branding campaign from ground zero. This situation warranted an opportunity to connect with an online community in a new and intriguing way.
Documenting her travel to a variety of places within the region, Brooke’s experiences allowed the online community to connect with venues and plan trips based on scenarios documented through social media. With a goal of establishing an audience and brand identity, like acquisitions, website referrals and impressions speak volumes for the success of the campaign. To ensure projected goals were achieved, the social media branding campaign was measured through web analytics, tracking and performance.